About me

Unicorn Designer

  • Name‬
  • Valentino Baptista‬
  • Nacionality‬
  • Portuguese‬
  • Age‬
  • 38 (12/02/1980)
  • Languages
  • Portuguese (native), English

Hello. My name is Valentino and I'm a Unicorn Designer.. Apparently..

Taken without permission from uxdesign.cc/design-roles

As a Unicorn I tend to eat fluffy design processes and methodologies topped with sparkling rainbows of CSS and HTML.
I design meaningful, pleasurable and profitable digital products.
I define my self as autonomous, self-motivated, abitious, extroverted and empathic.
I like to work both individually or as part of a team.
I was going to tell you about my tremendous sense of humor but I don’t like to brag about it.

From fashion to design

I started working as a model at the age of 16.
At my 19’s I went professional and travelled the world. I believe I owe most of my social skills to it. With my 26 I got my first paid freelancing and with 28 my first design job.
At the age of 34 I got my BA in Design and with 37 my Post Graduation in Digital Marketing.
Worker by day, student by night.

“In 2013 I was distinguished with the award for Best IADE University Student in the Design Course”.


I have a wonderful wife and two kids which I love more than anything. They push me forward.
Apart from singing, playing the guitar, boxing and drawing, I love to study design but also to learn about random stuff and to constantly challenge the status quo of almost everything: What can be improved? How would I do it?


  • User Experience (UX)
    • Interviews and Usability Testing
    • Web Analytics
    • Competitor Audit
    • User Research: Personas, Scenarios and Storyboards
    • Survey
    • Heuristics Evaluation
    • User Journey
    • Information Architecture
    • Wireframing
    • Prototyping
    • A/B Testing
    • Conversion Centered Design
  • User Interface (UI)
    • Responsive and Adaptive
    • Mobile and Desktop
  • Digital Marketing
    • SEO
    • SEA
    • SMM
    • Afiliate Marketing
    • E-mail marketing
    • E-Commerce
    • Programmatic Marketing
  • Graphic Design
    • Branding
    • Illustration


  • Adobe Creative Suite
    • Photoshop
    • Illustrator
    • After Effects
    • Premier
    • Audition
    • After Effects
    • XD
    • Dreamweaver
  • Sketch
  • HTML
    • Semantic HTML
    • Schema.org
  • CSS
    • SASS
    • LESS