UX/UI Workshop • Zurich • Valentino Baptista
Product Design in the Real World
A practical UX/UI workshop from users to impact
A 2-day, no-BS, in-person Workshop in Zurich covering Product Design end to end, from foundations and users to strategy, systems, collaboration, and AI.
Workshop Preview Video
What this workshop is about
This workshop helps you understand how product design really works, from start to finish.
Instead of learning steps to follow like a recipe, you will learn why things exist, when to use them, and how they connect.
We will look at users, problems, research, metrics, strategy, prototyping, design systems, collaboration, and modern tools like AI, not as isolated topics, but as parts of the same interconnected system.
The focus is not on speed, tools, or producing shiny artefacts. The focus is on building a strong foundation, so you can think clearly, make better decisions, and understand how experienced designers actually work in real companies.
By the end of the workshop, you will have a clear big picture and know where it makes sense for you to go deeper next.
Who this workshop is for
This workshop is for you if you:
- Are a junior UX/UI or Product Designer
- Feel overwhelmed by scattered or disconnected knowledge
- Want to understand how product design works in real teams
- Already have a job (or are close to one) and want to make a meaningful impact
- Want clarity on what to learn next and how to structure your study plan
- Want to understand how tools, methods, and decisions work together
This workshop is NOT for you if you:
- Know close to nothing about design
- Expect a Figma, UI, or tool crash course
- Want ready-made portfolio pieces or templates
- Are only looking for shortcuts, formulas, or step-by-step recipes
Workshop Structure
The workshop follows a clear end-to-end narrative:
Each section focuses on why it exists, when it matters, and how it connects to the rest.
Instructor
Valentino Baptista is a senior Product Designer, managing design teams for the last 15 years in building and scaling products.
He has a BA in Design (awarded best university student) and a PG in Digital Marketing.
Started as Graphic Designer, Moved to Web Design, UX/UI and then Product Design.
Strong background in:
- Product strategy and UX
- Building design teams
- Establishing principles and good practices
- Design systems and design tokens
- Cross-functional collaboration
- Modern AI-assisted design workflows
Testimonials
Articles
Details
Requirements
Bring your laptop for exercises and note-taking.
FAQ
Yes. This workshop is aimed at junior designers rather than complete beginners.
That doesn't mean you can't join, but some topics may feel intense or overwhelming if you are just starting out. The pace and depth are designed for people who already have some familiarity with design basics.
There will be no final artefacts. The focus of the workshop is on understanding, not on producing deliverables.
Two days go by quickly, and there is a lot to cover. That said, you will still take part in few hands-on exercises where practice is essential to truly understand how and why things work.
Yes, mainly for exercises and note-taking.
It helps you understand how to organize and talk about your work, not create new pieces.
Yes. We'll need your full energy and focus, so snacks, water, and coffee will be available throughout the workshop.
Yes.
If you cancel 14 days or more before the event, we will refund 100% of your ticket.
If you cancel between 14 and 7 days before the event, we will refund 50%, as it becomes much harder to resell your seat.
If you cancel within the last 7 days, we are unfortunately unable to offer a refund and the seat is considered locked. You are, however, very welcome to transfer your seat to someone else. Just let us know.
No-shows cannot be refunded, regardless of the reason, including workload, illness, or a change of plans.
This keeps expectations clear and helps us focus on delivering the best possible workshop experience for everyone.