A brief overview on my design process:

Hello Switzerland!


It all starts with a problem...


Get well-defined objectives, goals, and KPI's.

Preliminary research

Preliminary Research will give you some useful insights into what difficulties you may encounter.

Secondary Data

Collect fast, affordable, and accessible secondary data before starting messing around...

Contextual research

Contextual research is key...

Competitor analysis

How did the others tackle the same challenge?

UX Methods

Keep an open mind. Explore and practice all the methods of UX you discover. Somewhere in the future, they may prove to be the most suitable tool for the challenge at hand.


All ideas to optimize the user's journey must be challenged and tested.


Low-fi wireframes will do just fine for the early stages. They save time and money.

Lean UX

Lean UX... Fail fast, succeed faster! A bike is not a car. A bike is not a car. A bike is not a car.


Learn, fix, and test it again. Repeat.


Prototypes should feel like the end product, with great content involved by delightful colors and balanced typography.

User testing

Introduce and observe the user interacting with the new product. Take notes.

Release to Market

Release your MVP on the market and closely follow it.