# Valentino Baptista - Product Design Workshop

## Website Overview
This is the official landing page for Valentino Baptista's "Product Design in the Real World" workshop - a comprehensive 2-day UX/UI design course held in Zurich, Switzerland.

## Purpose & Target Audience
The workshop is designed for product designers, UX designers, and UI designers who want to understand the complete product design process from foundations to modern AI tools. It's suitable for intermediate-level designers who want to gain a strong foundation and clear understanding of how experienced designers work in real companies.

## Workshop Details
- **Duration**: 2 days (Saturday & Sunday)
- **Location**: Zurich, Switzerland
- **Maximum Participants**: 10
- **Language**: English
- **Price**: CHF 980
- **Date**: Q1 2025 (TBD)

## Workshop Structure
The workshop covers 15 comprehensive sections:

1. Foundations & Context of Product Design
2. Becoming a Product Designer
3. Understanding Users & Problems
4. Measuring Design Impact
5. User Research in Practice
6. Ideation, Strategy & Prioritisation
7. Prototyping in the Product Process
8. Design Tokens in Practice
9. Design Systems: Principles & Reality
10. UI Fundamentals & Decision-Making
11. Portfolio & Professional Narrative
12. Interviews, CVs & Hiring Signals
13. Working with Cross-Functional Teams
14. HTML & CSS for Designers
15. AI for Designers

## Instructor Background
Valentino Baptista is a senior Product Designer with 15+ years of experience managing design teams and building/scaling products. He holds a BA in Design and PG in Digital Marketing. His expertise includes:
- Product strategy and UX
- Building design teams
- Design systems and design tokens
- Cross-functional collaboration
- Modern AI-assisted design workflows

## Key Learning Outcomes
Participants will:
- Understand how product design works end-to-end
- Learn why design decisions matter, not just how to execute them
- Gain clarity on where to focus their learning next
- Build a strong foundation for better design decisions
- Learn how experienced designers work in real companies

## Testimonials
The workshop has received positive feedback from participants including:
- Guido (Design Systems Architect)
- Kody (AI-First Experience Design Leader)
- Maria (Junior Product Designer)
- Markus (Conference Attendee)

## Technical Information
- **Framework**: Vanilla HTML/CSS/JavaScript (no frameworks)
- **Design System**: Custom CSS variables based on Figma design tokens
- **Responsive**: Mobile-first approach with breakpoints at 1024px and below
- **Accessibility**: WCAG compliant with proper ARIA labels and semantic HTML
- **Performance**: Optimized images, lazy loading, efficient CSS

## Content Philosophy
The workshop emphasizes understanding over execution. Rather than teaching recipes or steps to follow, it focuses on teaching participants:
- Why things exist in product design
- When different approaches matter
- How everything connects as a system
- How to think clearly about design decisions

## Contact Information
- **Email**: info@valentinobaptista.com
- **LinkedIn**: https://linkedin.com/in/valentinobaptista
- **Medium**: https://medium.com/@valentinobaptista

## FAQ Highlights
- No prior experience required
- Laptops required (Figma installed)
- Concrete design work included
- Helps with portfolio development
- Light refreshments provided
- Refund policy: 100% within 14 days, 50% within 7 days

## SEO & Technical Notes for AI
- Comprehensive schema.org structured data implemented
- Open Graph and Twitter Card meta tags included
- Semantic HTML with proper heading hierarchy
- Accessibility features (ARIA labels, screen reader support)
- Mobile-optimized responsive design
- Fast loading with optimized assets

## Business Context
This is a premium educational offering targeting professional designers who want to deepen their understanding of product design. The small class size (10 max) ensures personalized attention and high-quality learning experience. The workshop bridges the gap between design education and real-world application.